Category Archives: Artists

Painting and Photography

by guest blogger Jennifer Simpson

www.JenniferSimpsonArt.com

Jennifer-Simpson

My name is Jennifer Simpson and I’m the artist behind Jennifer Simpson Art Photography. I have painted with oils for most of my life and dabbled in acrylics and watercolor. I became serious about photography about 3 years ago with the purchase of a Nikon D-80 which I still use. My current work involves combining my first love – painting – with photography.    I came across the process I currently use rather by accident. I was getting some artwork ready for an exhibit and decided I would print my photographs onto canvas rather than my usual framing,  I never liked framing anyway, it’s a tedious process for me. Once I stretched my photographs onto a wooden frame, I realized that painting the photograph would be a unique, challenging, and meaningful way to present my artwork and express myself.

To explain my process in detail would be nearly impossible as each piece I do calls for a different technique to get across what I’m trying to say. I believe what they all have in common is a certain dreamy, vintage quality though – that and the fact that I only do them in a square format. Each photograph I do is first printed onto canvas, sometimes in color and sometimes in black and white. I then create what is basically a shallow wooden box to mount the canvas on. I line the canvas up onto the wood and gallery wrap it, using a staple gun to attach the canvas to the back edges of the ‘box’. I then flip the canvas over, put it on my easel and start painting. Sometimes I begin with an opaque wash of thinned out yellow paint over the entire photograph to give it a yellowed, vintage appearance. Then I paint the edges with black or brown paint bringing the color down onto the photograph, adding layers and wiping them off until the right amount of color vs. opacity is achieved.

There’s really no specific science to this,  I just kind of go by look and feel. Depending on the photograph I will sometimes create an entirely new background for the subject, painting a sky with clouds behind it or perhaps an ocean view or just completely changing the color, giving it a solid orange background where there once was forest or a wash of subtle blues and greens where there once was a building. At this point, I usually take sandpaper and start taking off the color in places, deconstructing the artwork so to speak.  It is this distressing that gives it texture and further interest. I take off the paint in some places, I even remove bits and pieces of the photograph itself from the canvas.

Dreams-Before-WakingThat-Seventies-SummerLanding

I create my canvases in all different sizes ranging from 10”x10” to 40”x40”. I photograph my painted canvases and make prints from them as well. I recently ventured into doing note cards after it was requested by several of my customers.   To see more examples of my work, you can visit my website at www.JenniferSimpsonArt.com.

Art Fair Necessities: Learn from the Pros

by Georgia Lange

Last month I paid homage to the prestigious Beverly Hills art show known as the “Affaire in the Gardens”. This art show features over 200 nationwide artists and attracts up to 40,000 spectators every fall and spring since 1973. If you are a fan of outdoor group art shows and fairs, Affaire in the Gardens is top of the line. Even the Andy Gumps are swank at this renowned event.

The Affaire in the Gardens art show is almost too prestigious to be labeled an “art fair”; these individuals are not selling candles and clothing. In researching the exhibition guidelines, I learned that all wearable art and accessories (with the exception of jewelry) is strictly prohibited. Although this particular art show may be out of the traditional art fair league, no one can say that its magnificent display methods cannot be used as a model to other artists for other art shows.

How do these artists prepare for a show such as the Affaire in the Gardens art show; how were the booths set up? How was the necessary equipment acquired? What did each artist offer to promote his or her work? This article is specifically geared towards artists who may want to participate in the Affaire in the Gardens art shows in the future, and how one can prepare for application and participation. However, many of the principles discussed here could be applied to outdoor art shows other than the Beverly Hills art show. It is important to remember that every art show has different guidelines, and it is vital to do the research and examine the requirements before beginning the preparation process. Pay strict attention to deadlines and be at least partially prepared before applying, and remember that what applies to one show may not apply to another.

Click here to see full pdf article

The Art of Giving Art

by Georgia Lange

The holiday season is here, and many of us are struggling to find gifts for our loved ones. The solution to this problem is an easy one; the gift of art is priceless. In the past, I have often found myself hesitant to give my art as a holiday gift to a loved one. I was concerned that I was not valuing my own work, or that I was imposing my own sense of taste on someone else. I have come to the conclusion that this is nonsense. The truth is that people love collecting art, and when the art comes directly from you (it is your creation), it is truly special, unique, and personal. What could possibly be more valuable?

Prints make great gifts for anyone who is special to you. You can dress up your prints by matting them and placing each print in a protective plastic sleeve. Trust me; this is a classy gift and can be very cost-effective. Here at Oak Creek Printworks, we offer a package deal that includes the mat, back, and plastic sleeve. Depending on the size of the print, you can keep your costs under $20 per person (which is not easy to do! I usually can’t find great gifts for less than $30 per person, and even then it is difficult!). Ease your holiday headache; give art! You won’t regret it, and it will be a welcome gift to whoever receives it!

CreamMBBCombo

AN ADDITIONAL NOTE: EARNING THE MONEY TO SPEND ON YOUR GIFTS

Over Thanksgiving, I was surprised not only by the abundance of savory dishes that were prepared by friends and family but by the onslaught of inquiries as to how to purchase prints of my work for the sake of holiday gift giving. Remember: you have friends, and your friends have friends. Those friends give and receive gifts too. Since we tend to establish friendships with like-minded individuals, it is not surprising that our friends’ friends often have tastes similar to our own. Your art not only makes a precious gift for you to give, but for others to give too. This is a great opportunity for you to earn the money to spend on your gifts this season, and then some.

Establishing an online presence where people can view and purchase your work is extremely beneficial. Etsy, a site geared towards all things handmade, is a great way to set up your work for sales. Another great site geared towards artists selling their work online is Big Cartel. Check these sites out as soon as possible, and figure out what will work best for you. Then make the necessary phone calls and emails to your friends and acquaintances and let them know what a wonderful gift your art would make for someone they know, and where they can purchase it easily online.

Be kind this holiday season, and let the season be kind to you.

 

Ordering Greeting Card Sleeves

Protecting your greeting card artwork is easy with protective sleeves. However if your card size is not one of the standard* card sizes – A2, A6 or A7 – you may have some difficulty ordering the right size sleeve.

To be sure your card will fit, you can do what Shirley D’Agati did last month. Just send us a sample of your card and we will pick out the sleeve that fits your needs. We will then call you or email you with the final details of the order before we fill it.

D'AgatiCard72dpi

“Big & Little”
Original Oil Painting on Canvas
by Shirley J. D’Agati

 

*Standard Card Sizes:

A2 Cards – 4.25″ x 5.5″
A6 Cards – 4.625″ x 6.25″
A7 Cards – 5″ x 7″

Standard Envelope Sizes:

A2 Cards – 4.375″ × 5.75″
A6 Cards – 4.75″ × 6.5″
A7 Cards – 5.25″ × 7.25″

Bookmarks Can Be Inexpensive, Personal Gift

Turn your artwork into custom-made gifts that fit your budget

by Stephanie Ferguson

In these tough economic times holiday giving can be a challenge. Many people are turning to homemade gifts, and in my opinion a homemade gift is the best kind. Looking for a great, personalized gift that says “I made this just for you”? Looking for something your children can give? Look no further.

bookmarks1 bookmark fan2

In addition to being something everyone needs and uses, bookmarks can be a great way to show off artwork. Besides having your artwork printed, you can use your children’s original art, or they can prepare art on the computer. Another idea is putting together a collage using mixed media. And you can personalize the gift for someone special. Only your creativity limits the final product. Slip the art into a vinyl bookmark sleeve, add a tassel and your task is complete. If you want to protect the bookmark and dress it up as well, save money by purchasing the bookmark sleeve and tassel together as a “bundle.” The more sleeve and tassel bundles you buy, the more you save.

Gift ideas include:

• Stocking Stuffers
• Enclose with gift books
• Children’s gifts to grandparents
• Child’s gift to teacher. Decorate the front and write a poem or message on the back.
• Showcase your own artwork on the front and put your contact information on the back so the bookmark can do double duty as a business card.

When it comes to tassels, Oak Creek Printworks carries more colors than anyone.  Holiday favorites include Tinsel Twist (red and green with gold tinsel), Christmas (combination red and green), Candy Cane (combination red and white), Royal Blue, Red, Green, The Precious Metals set includes Antique Gold, Silver, and Copper.

Our bookmark sets include the plastic sleeve, and a tassel. You can buy the card blanks separately. If you are interested in custom printed bookmarks, we can do that for you too!

We’d love to hear from you. Please leave a comment on this article by clicking on “Add Comment” below, or send us photos of your creations (jpeg format, 72 dpi). Perhaps your work will be posted on our blog!

A little wisdom for the struggling artist

by Georgia Lange

There are many us artists out there who find it difficult to turn our art into thriving businesses. It is enough of a challenge for us to create the art to begin with; when it comes to actually exhibiting and selling our work, a lot of us start to feel stuck with questions as to how this can be accomplished. There are, of course, many exceptional artists who simply have a knack for the business and marketing of their work. Others hire representatives to help them deal with these issues. If you fall under the latter, good for you! If not, and you are feeling a little lost at “marketing” sea, Sylvia White is your lighthouse.

Sylvia White has been offering career advice for artists since 1979 as it relates to exhibitions, business, and marketing. If you have a question regarding the development of your career as an artist, her advice articles will be of great value to you.

Check out Sylvia White’s site for more information.

And thank you, Sylvia, for the wonderful wisdom you are willing to share! We are eternally grateful!

10 Easy tips on displaying your greeting cards

OK, you’ve decided that one way to sell your artwork is on greeting cards. You’ve found some places to sell them – craft fairs, farmer’s markets, local merchants. However, displaying them in booths or on the countertop is different than displaying larger artwork. The most common ways to display cards are in spinner racks, on slat walls, on acrylic shelves, and in free-standing displays. Any display that shows the full faces of cards is ideal. Beyond that, greeting cards aren’t exactly a three-dimensional product, sometimes making them difficult to display creatively.

Here are some easy tips on how to display your cards for sale.

1. No room for a table top display at your farmer’s market booth? Show them off on string or colorful ribbon strung between the posts of your booth or hanging vertically. You can even find mini-clothespins at a craft store to attach them. Keep cards for purchase stored in a box under the table.

2. Make shoe boxes (perhaps wrapped in wrapping paper) with dividers for clients to sort through. Just Something I Made is a wonderful blog on how to build a tiered box system for displaying your cards.

JustSomething

3. Sell sets in clear boxes. Prepare a sheet for the bottom of the box that shows all the card designs included in the box, as shown below:

ClearBox ClearBoxInsert

4. Buy acrylic cardholders for counter-top display. These can be very inexpensive, and are perfect for displaying just one or two card styles on a countertop. Oak Creek Printworks carries small and large stands.

AcrylicEaselSm BackEasel BCEasel

5. Use office divider racks to display your cards. Some office supply stores have what they call “junior” racks, which are smaller than the 8.5 x 11 file size racks (too big for greeting cards).
WireRack

6. Laminate your cards together on a large sheet of paper. If the cards are blank inside you can just show the fronts. If there are verses inside you will want to show both the front of the card and the inside.  These laminated “posters” can be displayed on a table or by hanging on a wall.  Depending on the size, they can also be displayed in an album or flip chart. The art always stays clean, and you can even use dry-erase markers to write on the poster, and wipe it off later. Perfect for listing prices or emphasizing sale items. The actual cards for purchase can be stored in a box or file under the table.

7. Display your art online using a website or a blog, such as Facebook or WordPress.

Facebook – Display your designs and cards on your own facebook page. Link to your blog on WordPress. Join groups of artists who will link to your page and blog, like the Graphic Artists page.

WordPress provides public domain blogging software, which means it is FREE! It is easy to set up an account. Here are some examples of sites that are selling cards with WordPress sites:

Rikki O’Neil and Friendship cards

8. Use a scrapbook or portfolio book to display the cards on a counter top, and store actual cards for purchase in a box or file underneath the counter. The scrapbook can be purchased or even homemade.
scrapbook
9. Arrange a 3-D display on heavy posterboard using the adhesive 3-D dots that scrapbookers use for their album pages. The downside to this method is that if the display board or cards get dirty or dogeared they can be hard to clean.

PopPoster-Cards dotPoster

10. Acrylic Spinners – a perfect countertop or floor display.

Blog-spinners

Don’t forget, when displaying your cards, the best way to protect the artwork as potential customers handle them is to use some type of protective sleeve. Check out our card jackets, no-flap bags, and protective closure bags.

We hope that this information has helped you, and would love to hear how you display your products. Leave a comment, or send us an email at info@oakcreekprintworks.com. Include a photo and we will try to post it here on the blog.

Greeting cards at the Post Office? How can you cash in?

That’s right – at the post office! The financially troubled U.S. Postal Service has a “get well” plan that includes selling Hallmark greeting cards at their local branches. Check out the Washington Post article for full details.

PostOffice

Marketing Your Artwork

So how can greeting card artists cash in on this plan? While you can’t compete with Hallmark at the USPS, check out your local mail franchises, such as Postal Annex, Mail ‘n More, PostNet, etc. Our community also has several postal sub-stations (franchises) at various locations, such as the Sears Catalog Store. Franchise owners are often willing to display greeting cards. You can check on the franchises in your community on franchisegator, franchise-guide, or at postalconnections.

How you display your artwork and cards is very important. While you might not be ready for a large spin-rack, the cost-conscious artist can start out by using our individual acrylic stands. They come in multiple sizes, and are reasonably priced.  Check out our clear acrylic small card/print stand, our large card/print stand, and our print/calendar holder. Each stand will hold multiple cards and envelopes.

A little help with artist’s block

barbara

Ever suffer from creative or artist’s block? You are not alone in this. It happens to all creative people actually, including visual artists, poets, designers, musicians and writers.

One of our clients, Barbara Shannon, has developed a terrific resource book that can act as a creativity catalyst. This book is often used in public schools and for homeschooling art courses, and has been designed as an introduction to art media, but it can also expand any artist’s knowledge and help break that frustrating creative block.

The book, Exploring Art Media, introduces the incredible variety of media, materials, tools, and techniques available to the artist.  It covers color & design, drawing, commercial art, cartooning, painting, three dimensional art and arts/crafts. There is also a companion California Teachers Guide, for those artists who also teach.

Along with media exploration, the book teaches:
* Observation and drawing skills
* Color manipulation
* Implementation of art elements, concepts, and principles
* Art appreciation
* Environmental awareness
* Historical influences
* Creative thinking
* Painting techniques
* Sculpting methods

Check it out for yourself.

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