Monthly Archives: November 2011

Consider Envelopes and Packaging Before Determining Card Size

We understand that when inspiration strikes, you want to start work immediately on creating your greeting cards. However, it is important to consider the size and style of the envelope and packaging before choosing the size for your card. Once the envelope size and style are chosen, create  the greeting card slightly smaller so that it will slide easily into your envelope.

It’s best to begin with the envelope style and size. Envelope styles are generally defined by their use; for example, commercial, booklet, ticket envelopes and so on. For artists and crafters creating greeting cards, one of two envelope styles are typically used—baronial and announcement envelopes, which differ in their size and the shape of the envelope flaps.

baronial style envelope

Baronial Style Envelope

Baronial envelopes are considered the most formal of envelope styles and have a deep, pointed flap. While they can be used for greeting cards, they are most widely used for formal invitations and announcements.

announcement style envelope

Announcement Style Envelope

Announcement envelopes are made to be used with a much wider range of text weight and cover papers than baronials and are distinguished by their shorter, squared flap, which can be plain or deckle-edged.

At Oak Creek Printworks, we carry mainly the announcement style envelopes because they are available in a wide range of paper colors and weights; whereas, with baronials, there is typically less choice.

Recently we were able to create a unique blank note card set with with matching baronial envelopes and we wanted to let you know about this new product.  We have created a limited quantity of matching cards and envelopes in bright yellow, hot pink, purple, lime green, and bright orange. A6 size bright note cards and matching baronial envelopes are an Oak Creek Printworks original!

envelope size chart

A6-bright-set

A6 size note cards with baronial style envelope

The Revolution in Photography

A new camera captures hundreds of images and lets you choose your own reality

By Rob Walker

When a set of online teasers for a new camera called the Lytro appeared earlier this year, you could have been forgiven for seeing the invention as just another gimmick. The camera’s attention-grabbing feature is a kind of after-the-fact autofocus: with a click, any blurry portion in a picture can be snapped into sharpness—another step in the march of idiot-proof photography. MORE

Great eCommerce Internship Opportunity at Scribbler Greetings Cards

In 2011 retail is all about ecommerce. It seems that fewer and fewer people are shopping on the high street, and instead browse online to find the best deals or a wider choice of products. Scribbler, the Greeting Cards and Gifts Company, have recently offered a three to six month internship at the ecommerce businesses head office in Kennington, South London for a lucky applicant. The role is full-time and is fully paid, offering a great opportunity for the right person to embark on a promising career path in ecommerce. MORE

Giving Holiday Greeting Cards Still a Cherished Tradition

Dayton Daily News
The holiday greeting card is just as important in 2011 as it has been in more financially robust times, according to area designers and retailers. After all, as Joe Bohardt of the Mulberry Tree in Oakwood points out, a beautiful holiday card is a gift … MORE

Young Wellesley entrepreneurs to sell greeting cards

While some store fronts stand empty in town center, a new cottage industry has sprung up in Wellesley this fall, and it’s run by sixth-grade social entrepreneurs.   Their product is recyclable greeting cards, and their manufacturing center is a couple of classrooms in Wellesley Middle School that constitute “House R.” Read more:

 

Living My Life with New Eyes

Angela Sharkey was an Oak Creek Printworks featured artist in the winter of 2009/2010.

This colorful image of Roman pines was printed and used as a bookmark.

BY ANGELA SHARKEY
www.angelasharkey.com

I have been a professional artist for more than 20 years now and I have worked in both graphic design and the art industry and have found my true love in painting some 12 years ago. As an independent artist, I am constantly evolving with every changing landscape, pushing my boundaries whenever I can. My family and I move around the world quite often so I am constantly trying to find my place along the way in new and often unfamiliar cultures.

My home these days is sunny, ancient, noisy, and beautiful Rome, Italy. I visited this great city some 22 years ago as an artist living on a shoe string budget, and as many before me I was captivated by “la dolce vita.” Coming back to Italy to live has been a dream for me and I am determined to live life to the fullest. The French novelist Marcel Proust sums up my attitude in life quite well in his beautiful and poignant quote:

The real voyage of discovery consists not in seeking new landscapes but in having new eyes.”

With all the difficulties of moving so often and adjusting to a new life I find it fascinating how altering my vision or having new eyes can affect what I see and how I feel. This way of seeing, in turn, ultimately affects those around me—hopefully in a positive way. As I look around I see so many lives moving in different directions; everyone’s eyes are capturing a different view, giving us all our own unique perception.

Roman-pine-over-bridgeAs an artist I like to approach my work when my vision is overloaded with colors and scenes and I need to translate everything onto the canvas. I am always looking deeper, certain there is more below the surface, hoping for more clarity. In my work as an artist and in everyday life I am very drawn to color, and my art is a great way for me to express this.

Whether I am in the Tuscan countryside counting the endless cypress trees that line the country roads, or studying the rolling hills dotted with Roman pines, I envision the colors I want to capture as I sketch and study nature. Gazing upon the magnificent architecture all around me I break the images down into simple forms and shapes putting color where it once was and bringing texture into the piece. Everywhere I look I am inspired by the beautiful Italian landscapes and architecture, which I then transpose to the canvas through my own vision.

Tuscany-landscape-2011Alongside my work as an artist I am currently working as an art curator for the Mel Sembler Gallery at the US Embassy in Rome. My job allows me to show my art once a year at the gallery while the remainder of the year I scout American or international artists, along with the curating team, for those interested in showing at the gallery. Every month we show a new artist’s work which includes sculpture, painting, photography, textile art, and mixed media. I have had the privilege to meet many talented individuals and enjoy sharing in their excitement as a distinguished artist showing at the US Embassy Mel Sembler Gallery. For some artists it is their first solo show and I am honored to help them show their work in the best light possible, giving them the exposure they deserve.

In the month of March we have a special show dedicated to children’s art. The children of embassy employees submit their work which is then displayed in the gallery much to the pride of the young artists and the admiration of the adults. It allows the children a sense of confidence and accomplishment that they are able to publicly display their works. I have always enjoyed children’s art as it is uninhibited and free. This March 2012 we will be happy to help celebrate the 100th anniversary of The Girl Scouts of America as the Scouts submit their artwork to our gallery for the children’s art show.

I have seen firsthand the Mel Sembler gallery is more than just a venue for showing art, but a real-world setting for joining Americans and the international community. Through our art we are bringing people together to share ideas and connect our lives and families. I believe we all have the possibility to see with new eyes, regardless of the landscapes we are navigating, and bring forth positive new visions for our world.

roman-pines-bookmarkAngela Sharkey
Roma 2011