Tag Archives: Greeting

Greeting Cards: Simple, Fun, Classy and Budget Conscious

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by Kimberly Foster

In today’s economy, every penny counts.  Making classy, creative, expensive-looking greeting cards, invitations, place cards, bookmarks, and envelopes to match, will fit into any budget.   All you really need are 3 things to get started, and chances are good that you already have them: paper, glue and scissors.

You can actually create your own cards and envelopes with any type of paper you choose, but if you just want to dive right into decoration, you may want to start out with ready made blank cards and envelopes. Blank cards are a perfect way to get started making professional looking cards even if you are just beginning.  They truly leave you little room for error!

So, once you’ve either purchased or made your blank cards, it’s time for the really fun part. Continue reading →

THE ETIQUETTE OF LETTER WRITING

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by Georgia Lange

etiquette of letter writing

Original artwork and design by Wendy Patterson of Cafe Baudelaire

etiquette |etikit; -ket| – noun
the customary code of polite behavior in society or among members of a particular profession or group

 

Several months ago, I was listening to NPR and tuned into a discussion about handwriting. It was under debate whether handwriting is a dying practice in the digital age of communication. People rarely write hand-written letters anymore; the vast majority simply send an email or a digital greeting card. As I listened to the discussion, my inner fine artist started to cringe; I remember hearing similar discussions at the School of the Art Institute of Chicago (SAIC) over the future of painting, museums, hand-drawn animation and so forth. Traditions live on because we as a society choose to honor them by continuing their practice. There is something special about the tradition of creating things with our hands, and it is important not to lose the little things (such as handwriting or hand-written letters) just because modern technology makes it so much easier for us. Whatever your craft, your hands are as unique as your fingerprints. What you create using them is just as unique as you are, and just as precious.

Sending a hand-written letter has a much more personal and classy touch than an email. There are many ways to turn your hand-written letters into something extra special. Try writing with a quill pen or sealing your letters with a wax seal. This adds an artistic element to your letters giving them a more vintage and romantic quality. Check out nostalgicimpressions.com for an excellent selection of sealing wax, seals, and quilled pens. If this kind of etiquette appeals to you, than you are truly an artist at heart. Creating your own greeting cards with your art on them is the best way to turn your letters into gifts.

Giving someone a piece of your artwork, be it a print or an original, is a truly special kind of gift because it comes directly from you, and it makes the recipient feel just that much more special. The same principle also applies to greeting and gift cards. Maybe there are people in your life that you feel you do not have a close enough relationship with to warrant giving them a gift, but you still feel the need to let them know you are thinking of them. You may also have friends who are spread out across the country to whom you cannot afford to ship presents, but you still want to wish them a happy holiday season. Sending a greeting card with your original artwork printed on it is similar to sending a fine art print on a smaller scale. If you have your greeting cards printed in a 4 x 6 or 5 x 7 inch size, the recipients can easily place it in a frame turning a simple card into a work of art that can hang on their walls. It is also cost effective and allows you as an artist to market your work and your talent. Save that box of holiday greeting cards that you bought on post-holiday sale at Barnes and Noble or Borders last year and make your greeting cards more intimate and personal with a touch of the artistic and a touch of you.

Ordering Greeting Card Sleeves

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Protecting your greeting card artwork is easy with protective sleeves. However if your card size is not one of the standard* card sizes – A2, A6 or A7 – you may have some difficulty ordering the right size sleeve.

To be sure your card will fit, you can do what Shirley D’Agati did last month. Just send us a sample of your card and we will pick out the sleeve that fits your needs. We will then call you or email you with the final details of the order before we fill it.

D'AgatiCard72dpi

“Big & Little”
Original Oil Painting on Canvas
by Shirley J. D’Agati

 

*Standard Card Sizes:

A2 Cards – 4.25″ x 5.5″
A6 Cards – 4.625″ x 6.25″
A7 Cards – 5″ x 7″

Standard Envelope Sizes:

A2 Cards – 4.375″ × 5.75″
A6 Cards – 4.75″ × 6.5″
A7 Cards – 5.25″ × 7.25″

10 Easy tips on displaying your greeting cards

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OK, you’ve decided that one way to sell your artwork is on greeting cards. You’ve found some places to sell them – craft fairs, farmer’s markets, local merchants. However, displaying them in booths or on the countertop is different than displaying larger artwork. The most common ways to display cards are in spinner racks, on slat walls, on acrylic shelves, and in free-standing displays. Any display that shows the full faces of cards is ideal. Beyond that, greeting cards aren’t exactly a three-dimensional product, sometimes making them difficult to display creatively.

Here are some easy tips on how to display your cards for sale.

1. No room for a table top display at your farmer’s market booth? Show them off on string or colorful ribbon strung between the posts of your booth or hanging vertically. You can even find mini-clothespins at a craft store to attach them. Keep cards for purchase stored in a box under the table.

2. Make shoe boxes (perhaps wrapped in wrapping paper) with dividers for clients to sort through. Just Something I Made is a wonderful blog on how to build a tiered box system for displaying your cards.

JustSomething

3. Sell sets in clear boxes. Prepare a sheet for the bottom of the box that shows all the card designs included in the box, as shown below:

ClearBox ClearBoxInsert

4. Buy acrylic cardholders for counter-top display. These can be very inexpensive, and are perfect for displaying just one or two card styles on a countertop. Oak Creek Printworks carries small and large stands.

AcrylicEaselSm BackEasel BCEasel

5. Use office divider racks to display your cards. Some office supply stores have what they call “junior” racks, which are smaller than the 8.5 x 11 file size racks (too big for greeting cards).
WireRack

6. Laminate your cards together on a large sheet of paper. If the cards are blank inside you can just show the fronts. If there are verses inside you will want to show both the front of the card and the inside.  These laminated “posters” can be displayed on a table or by hanging on a wall.  Depending on the size, they can also be displayed in an album or flip chart. The art always stays clean, and you can even use dry-erase markers to write on the poster, and wipe it off later. Perfect for listing prices or emphasizing sale items. The actual cards for purchase can be stored in a box or file under the table.

7. Display your art online using a website or a blog, such as Facebook or WordPress.

Facebook – Display your designs and cards on your own facebook page. Link to your blog on WordPress. Join groups of artists who will link to your page and blog, like the Graphic Artists page.

WordPress provides public domain blogging software, which means it is FREE! It is easy to set up an account. Here are some examples of sites that are selling cards with WordPress sites:

Rikki O’Neil and Friendship cards

8. Use a scrapbook or portfolio book to display the cards on a counter top, and store actual cards for purchase in a box or file underneath the counter. The scrapbook can be purchased or even homemade.
scrapbook
9. Arrange a 3-D display on heavy posterboard using the adhesive 3-D dots that scrapbookers use for their album pages. The downside to this method is that if the display board or cards get dirty or dogeared they can be hard to clean.

PopPoster-Cards dotPoster

10. Acrylic Spinners – a perfect countertop or floor display.

Blog-spinners

Don’t forget, when displaying your cards, the best way to protect the artwork as potential customers handle them is to use some type of protective sleeve. Check out our card jackets, no-flap bags, and protective closure bags.

We hope that this information has helped you, and would love to hear how you display your products. Leave a comment, or send us an email at info@oakcreekprintworks.com. Include a photo and we will try to post it here on the blog.