Tag Archives: business

Art Fair Necessities: Learn from the Pros

by Georgia Lange

Last month I paid homage to the prestigious Beverly Hills art show known as the “Affaire in the Gardens”. This art show features over 200 nationwide artists and attracts up to 40,000 spectators every fall and spring since 1973. If you are a fan of outdoor group art shows and fairs, Affaire in the Gardens is top of the line. Even the Andy Gumps are swank at this renowned event.

The Affaire in the Gardens art show is almost too prestigious to be labeled an “art fair”; these individuals are not selling candles and clothing. In researching the exhibition guidelines, I learned that all wearable art and accessories (with the exception of jewelry) is strictly prohibited. Although this particular art show may be out of the traditional art fair league, no one can say that its magnificent display methods cannot be used as a model to other artists for other art shows.

How do these artists prepare for a show such as the Affaire in the Gardens art show; how were the booths set up? How was the necessary equipment acquired? What did each artist offer to promote his or her work? This article is specifically geared towards artists who may want to participate in the Affaire in the Gardens art shows in the future, and how one can prepare for application and participation. However, many of the principles discussed here could be applied to outdoor art shows other than the Beverly Hills art show. It is important to remember that every art show has different guidelines, and it is vital to do the research and examine the requirements before beginning the preparation process. Pay strict attention to deadlines and be at least partially prepared before applying, and remember that what applies to one show may not apply to another.

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A little wisdom for the struggling artist

by Georgia Lange

There are many us artists out there who find it difficult to turn our art into thriving businesses. It is enough of a challenge for us to create the art to begin with; when it comes to actually exhibiting and selling our work, a lot of us start to feel stuck with questions as to how this can be accomplished. There are, of course, many exceptional artists who simply have a knack for the business and marketing of their work. Others hire representatives to help them deal with these issues. If you fall under the latter, good for you! If not, and you are feeling a little lost at “marketing” sea, Sylvia White is your lighthouse.

Sylvia White has been offering career advice for artists since 1979 as it relates to exhibitions, business, and marketing. If you have a question regarding the development of your career as an artist, her advice articles will be of great value to you.

Check out Sylvia White’s site for more information.

And thank you, Sylvia, for the wonderful wisdom you are willing to share! We are eternally grateful!