Featured Artist Showcases Coffee Table BookPosted by Nancy Haberman on April 17th, 2012
Watch the printing, binding and packaging of Macau: Work in Progress, as photographer, David Hartung, narrates this seven-minute video on the making of his documentary coffee table volume. You can also see a novel animated preview of the entire edition at PearlRiverGallery.com.
Pearl River Gallery was founded by photographers David Hartung and Forbes Conrad as a vehicle for distributing quality photographic materials in a way that makes sense for content creators and buyers alike.
Clear bags protect greeting cards and morePosted by Nancy Haberman on March 18th, 2011
Clear bags aren’t just for greeting cards and note cards. These crystal clear sleeves have all the benefits of double-sided full color envelopes at a fraction of the cost. Clear bags are suitable to send through the U.S. postal service, provided you follow a few simple rules.
A clean, white label area on the inside or outside of the package, preferably, but not necessarily, with a bar code. Bulk postage, bar code and address information can be printed directly on the the mailer, while postage stamps must be canceled; therefore they must be affixed to the outside of the sleeve in the proper position. It’s always best to check your design, printing and mailing plans with your local post office to confirm current postal regulations.
Benefits of clear mailers are huge. There’s no question that we’re hooked and will open “The Printer’s Glove of Choice!”. There’s some depth to the package, so surely there are samples inside, and the Golden Arches help seal the deal. The Aflac mailer, like all of Kaplan Thaler’s (Aflac’s ad agency), advertising, is enticing and clever. Because the envelope is see-through, the duck’s layered feathers reveal a unique die cut brochure, different enough to catch anyone’s eye and encourage them to open the envelope. Aflac’s mailer does not disappoint, unless, of course, you were expecting sound effects.
You can find clear mailing envelopes in a variety of size and seal styles by clicking on this link on the clear bags page.
Fashion colors of 2011 highlightedPosted by Nancy Haberman on February 16th, 2011
“Designers take a painterly approach to fall 2011 by artfully combining bright colors with staple neutrals, reminiscent of how an artist would construct a stunning work of art,” said Leatrice Eiseman, executive director of the Pantone Color Institute. “Much like a painter’s masterpiece, there is a certain romance to this season’s palette.”
And because designing on paper and designing for fashion are so closely related, it’s worth taking a look at the fashion world’s color selection for 2011.
Resource Guide to Greeting Card SizingPosted by Stephanie Ferguson on October 7th, 2010
Preparing handmade greeting cards or note cards can be tricky, especially if you want them to fit in standard sized envelopes. Here is a chart that will help you as you prepare your card stock and artwork. Protective sleeves are also a nice packaging touch, and can be purchased to fit only one card and envelope, or up to 8 cards and envelopes. Note that the A6-8 sleeve only holds about four A6 greeting cards and envelopes.
Use the charts below indicated standard U.S. sizes to assist in sizing when creating your own greeting cards.
The sample below shows how to position your artwork on 8 1/2″ x 11″ cardstock. If you are using electronic files, and you want the image to print right to the edge of the card (called a “bleed”), the image needs to be larger than the size of the card. The red lines below indicate the bleed position on an A7 vertical card. The bleed must hang over on three sides by a minimum of .125″. Then, after you print your card you can trim it to the right size.
Images Show Through Clear PackagingPosted by Admin on October 8th, 2008
Frequently, we receive emails from artists who have questions about packaging their artwork, in this case, note cards.
I am packaging two each of four different images in an A2-1/2 clear plastic box. How can I present them so the customer can see all of the images they are buying?
We recommend artists print a reduced version of each of the images on a quarter sheet of paper. Add any other information that you want to show through the clear box, and insert the slip sheet in the back of the box (the side that the end tucks into, and face the cards and envelopes toward the front. That way when someone picks up the box and turns it over, they can see the four images, the artist’s name, bar code, or any other pertinent information you’d like to show through the box.
To get the most inserts from a single sheet of paper, place four A2 size inserts on a single 8.5″ x 11″. Of course, if your card size is an A6 (4.625″ x 6.25″) or an A7 (5″ x 7″), fewer images will fit on a single 8.5″ x 11″.