By David Heyman
When one thinks of different formats for artistic and creative expression, what comes to mind are paintings on canvas or paper, photography and handmade greeting cards, to name a few. One medium that is not as well known are handmade bookmarks.
Since they are not as common as other types of art, many unique opportunities exist for marketing these items, at retail stores, art fairs and shows, galleries and over the Internet.
Handmade bookmarks can be as simple as text and verses, with some basic graphics, that are printed on heavy stock on your home printer. For more elaborate creations, whether it be hand painted watercolors on thick 300 pound paper, a scrapbook collage enhanced with small inclusions, or even a stencilled paper cut-out, the sky is the limit for your options.
Artistic bookmarks can be marketed singly, or in sets. Encasing your bookmark creations in a protective sleeve is an important part of presenting a professional product, as many handmade items are delicate, and easily damaged. Heavyweight clear vinyl bookmark sleeves are ideal for any delicate or higher value items, while a thin polypropylene plastic sleeve works well for printed bookmarks.
A nice touch to add a bit of class to your bookmark is a chainette tassel. These come in many colors, as well as striped varieties, and will increase the perceived value of the piece.
Bookmarks can be practical, they can be collector’s items, they can even be fine art. Using some of these marketing tips, handmade bookmarks can also be a money maker for any artist too!